BULOVA
Lunar Pilot
Bulova — Lunar Pilot (Dark Side of the Moon Edition)
Project Overview
The Bulova Lunar Pilot campaign was created to celebrate Bulova’s historic connection to space exploration, presenting the watch as both a timeless artifact and a modern design icon. Conceived as a cinematic short commercial, the film blends live-action, motion design, 3D, and VFX to deliver a powerful visual narrative that honors the mystique of the moon and the spirit of exploration.
Creative Approach
Under the direction of Rod Cauhi, the project embraced a dark, atmospheric visual language, combining cosmic environments with elegant product presentation. Every element was designed to highlight the Lunar Pilot’s unique blend of heritage, precision, and luxury.
- Cinematic space-inspired sequences created with advanced 3D and VFX.
- Dynamic editing and motion graphics to maintain narrative flow and energy.
- Atmospheric sound design and original score to enhance emotion.
- Hero product shots showcasing the Lunar Pilot as a symbol of both innovation and legacy.
Credits
Directed by: Rod Cauhi
Created by: Rod Cauhi
Editor: Rod Cauhi
Motion Design: Rod Cauhi
Color: Rod Cauhi
3D / VFX: Mateus Martins
Music / SFX: Rod Cauhi
Production Company: Daydream Studio AI
Results & Recognition
The Bulova Lunar Pilot film earned international recognition, being officially selected and awarded across multiple film festivals. Its success reinforced Bulova’s reputation for innovation and storytelling, merging luxury watchmaking with the spirit of space exploration.
